Made for my family. Proven for yours.
TAO is our daughter. Táo — "little apple" — is what we call her at home. And Daily is the promise that came with her: taking care of the people you love isn't an event. It's something you do a little of, every day.
The year she was born was the happiest, most sleepless year of our lives. My wife was running on broken nights, and her hair began thinning the way it does for so many new mothers. My parents, getting older, weren't sleeping well either.
So I did what everyone does: I went looking for a supplement. And I couldn't buy one. Proprietary blends hiding the doses. "Magnesium" that was mostly oxide. Numbers on the front of the label that didn't match the chemistry inside.
I grew up between two cultures — Vietnamese patience on one side, American plain-speaking on the other. And I've always been the kind of person who reads the fine print and trusts numbers over promises. That was exactly the problem: a whole shelf of labels that know how to shout, and not one claim I could actually check. So I made a simple rule.
If you claim it, measure it. If you measure it, publish it.
I read the certificates — and I didn't trust a single bottle enough to hand it to my wife or my parents.
So I built the one I couldn't find. TAO Daily exists so the people I love can take something I checked myself — and so can you.
If you're standing where I stood — staring at a shelf, not knowing which bottle to trust — you don't have to take my word for it. Just scan the code and read the numbers.
Who I kept thinking about
When I was reading those labels, I wasn't shopping for myself.
I was shopping for my wife, in the year after our daughter was born. And for my parents, who are at the age where the pill organiser has more compartments than it used to, and where a supplement isn't a casual purchase — it's one more thing that has to not interfere with everything else.
Those two people turned out to be the same customer.
Women whose sleep got harder for reasons that had nothing to do with willpower. Older adults managing more than one prescription, who have every reason to read the fine print. Both groups ask harder questions than most supplement labels are built to answer. Both get sold to in the vaguest possible language.
They're who I build for. Not because it's a niche, but because they're the ones who actually read the back of the bottle — and they deserve to find something there.
If a compound doesn't have human trials at a workable dose, it doesn't go in the bottle. No matter how well it sells.
An underdosed ingredient is a marketing ingredient. We use the amounts the studies used — and print them on the label.
Trust isn't claimed, it's audited. Every lot's third-party results will be published under the number on your bottle. If a lot fails, it will not ship.
Where this goes
We launched with one bottle. The second formula will have to earn its place the same way: when someone we love needs it, and the evidence supports it.
But the thing I want to build is bigger than a shelf of products.
Every number we print, we want you to be able to check — not by trusting us, but by looking it up. Search the compound. Search the dose. Search the study we cited. If what you find contradicts us, we'd rather you knew.
That's why the research pages came before the marketing pages, and why each one has a section on what the evidence doesn't show. It's why every lot's results will be published under its own number, so you're reading about the bottle in your hand and not a certificate from someone else's batch.
The goal isn't to be believed. It's to be checkable.
Whatever we make next, that's the standard it has to meet.
One formula, on purpose.
We launched with a single bottle — Sleep & Calm, made first for my wife and my parents. The next formula will earn its place the same way: when someone we love needs it, and the evidence supports it.
Shop Sleep & Calm